Signature Scent Atelier
Blend a bespoke fragrance and create the brand that carries it.
About
Signature Scent Atelier turns each team into a boutique perfume house with a discerning client to impress.
Teams receive a client profile and must create a fragrance for that client, together with a brand to bring it to market. AI acts as their research assistant, recommending scent combinations tailored to the client, broken down into top, middle and base notes, and producing an initial mood board for inspiration.
The decisions, however, remain firmly human. Teams choose which notes to blend, what story the fragrance tells and how it will be marketed. For an additional challenge, teams may create two perfumes, one with AI support and one without, and compare them.
Each team then presents its fragrance and brand story in the final judging, drawing together everything it has learned about its client.
Learning outcomes
Signature Scent Atelier offers an elegant way to explore customer focus, company values and communication within teams. Success depends on understanding what the client feels and values, then translating that into a scent and a brand identity.
Combining intuition with AI insight sharpens decision-making. Teams learn to test suggestions, challenge assumptions and agree on a direction, even when every member has a different idea of what the client will love. The strongest teams listen first and decide second.
The optional comparison between AI-assisted and unassisted perfumes prompts a lively discussion about where technology adds value and where human creativity makes the difference.
Colleagues leave with fresh ideas for creative marketing, a greater appreciation of different perspectives and hands-on experience of using AI as a genuine partner in their work.
Program flow
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Meet the client
Teams receive a client profile and learn how fragrances are built from top, middle and base notes.
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Research with AI
AI suggests tailored scent notes and a mood board, and teams discuss what suits their client.
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Blend
Teams mix their chosen notes into a signature scent, with the option of a second, AI-free version.
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Create the brand
Teams name the fragrance and develop its story, look and marketing approach.
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Final judging
Each team presents its fragrance and brand, and every creation is judged.
What is included
Included
- Expert facilitators throughout
- Fragrance-making materials
- Client profiles and challenge briefs
- Access to the AI tools used during the programme
- Final judging of all fragrances
Not included
- Venue hire
- Meals and refreshments
- Audio-visual equipment
- Transfers to and from the venue
- Bespoke printed materials
Frequently asked questions
How big can the group be?
From 10 to 500 guests, organised into smaller teams.
How long is the programme?
The programme typically lasts about 1.5 hours.
Do we need any knowledge of perfumery?
None at all. AI suggests scent notes for each client, and teams make the final choices together.
Indoors or outdoors?
It is designed for indoor spaces such as a hotel function room, ballroom or conference hall.
Can we compare AI-led and human-led ideas?
Yes. An optional challenge asks teams to make one perfume with AI and one without, then compare them.
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Request a quote for Signature Scent Atelier
Tell us your group size, date and goals. We will reply with a tailored proposal.