On Air Broadcast Crew
Build real AI capability by producing a news bulletin as a team.
About
On Air Broadcast Crew is a practical, confidence-building route into AI for your whole organisation. Teams produce their own news broadcast, and every colleague uses AI tools to deliver their part.
The programme opens with a concise introduction to AI and focused video training on a selection of tools, ensuring everyone begins from the same starting point.
Teams then become independent newsrooms. Each member takes on a specialist role, such as scriptwriter, researcher, image or video creator, voice artist, editor or producer, supported by AI tools suited to that role. Working from a brief, a template and a realistic scenario, each crew produces a news segment and presents it to the room.
Where time allows, crews share which tools worked well and what proved difficult, and the session closes with a debrief on key lessons and how to keep developing AI skills at work.
Learning outcomes
Applying AI to a real deliverable makes the skills stick. Because every specialist's work must come together in one broadcast, collaboration and creativity develop naturally, and colleagues gain respect for roles they rarely think about.
Open conversation throughout the programme helps ease common concerns about AI in the workplace and encourages a culture of continuous learning.
The programme makes a clear point: AI exists to support people, not replace them. It frees colleagues to focus on more strategic and creative work, and participants begin to spot where it could improve their own workflows.
Where helpful, the debrief can also open a discussion about the responsible use of AI and how your organisation intends to approach it, so that everyone feels informed and respected. It is a practical first step in any AI adoption plan.
Program flow
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Introduction to AI
A short overview of AI concepts, followed by focused video training on selected tools.
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Form the newsrooms
Teams form crews, and each colleague takes a specialist role with matching AI tools.
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Produce the story
Crews research, script, create visuals, record voiceovers and edit using AI.
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On air
Each crew presents its segment to the room as a finished broadcast.
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Debrief
Crews share successes and challenges, and the group discusses next steps for AI at work.
What is included
Included
- Expert facilitators throughout
- AI introduction and video training
- News brief and segment template
- Access to the AI tools used during the programme
- Group debrief on AI in the workplace
Not included
- Venue hire
- Meals and refreshments
- Audio-visual equipment
- Transfers to and from the venue
- Bespoke printed materials
Frequently asked questions
How big can the group be?
From 10 to 500 guests, organised into smaller teams.
How long is the programme?
The programme typically lasts about 2 hours.
Is it suitable for colleagues who are new to AI?
Yes. The programme starts with the basics and short video training, so everyone begins together.
Indoors or outdoors?
It is designed for indoor spaces such as a hotel function room, ballroom or conference hall.
Which roles are available?
Scriptwriter, researcher, image or video creator, voice artist, editor and producer, each with its own AI tools.
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Request a quote for On Air Broadcast Crew
Tell us your group size, date and goals. We will reply with a tailored proposal.