Customer Colour Canvas
Give your customer a colour, a style and a three-dimensional portrait.
About
Customer Colour Canvas is a relaxed, creative way to see your customers through fresh eyes. Each team receives a 3D object to use as its canvas, together with black, white and primary-coloured paints.
The session opens with the basics of contrast, artistic style and colour theory, and a look at how colours influence our emotions.
Teams then agree a customer profile and decide how to express it in colour. They choose an artistic style, sketch a plan and bring their 3D object to life with paint. The profile gives every artistic decision a clear purpose.
When the pieces are finished, everyone walks the room gallery-style, viewing each artwork and discussing the customer it represents. Different teams often imagine the same type of customer in surprisingly different ways.
Learning outcomes
Participants discover the connection between colour and emotion and how it shapes the way people feel about a product or brand. The same colour can mean very different things to different people.
Customer profiling becomes light-hearted and full of discussion, as teams debate who their customer really is and what matters to them. Questions such as 'what does our customer value most?' lead to lively, useful debate.
Creativity takes over as teams translate a personality into colours and styles, keeping the conversation focused and enjoyable.
To succeed, team members must listen to one another, respect different opinions and agree a direction within a limited time. Those same skills help teams align on customers and priorities at work, and many groups carry these conversations straight into their next planning meeting.
Program flow
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Colour basics
Teams explore contrast, style and colour theory and how colours affect emotions.
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Profile the customer
Teams agree a customer profile and decide how to express it in colour.
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Sketch it
Teams choose an artistic style and sketch a plan for their 3D object.
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Paint
Teams mix colours and paint their object to bring the customer to life.
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Gallery walk
Everyone tours the artworks and discusses the customer behind each one.
What is included
Included
- Expert facilitators throughout
- 3D objects to paint
- Paints, brushes and painting materials
- Colour theory introduction
- Gallery walk and discussion
Not included
- Venue hire
- Meals and refreshments
- Audio-visual equipment
- Transfers to and from the venue
- Bespoke printed materials
Frequently asked questions
How big can the group be?
From 10 to 500 guests, organised into smaller teams.
How long is the programme?
The programme typically lasts about 2 hours.
Is painting experience required?
No. Teams learn the basics at the start, and the focus is on ideas and teamwork.
Indoors or outdoors?
Either. It can be staged indoors, outdoors or across both, depending on your venue.
How does this relate to our customers?
Each team builds a customer profile and expresses it in colour, prompting useful discussion about who your customers are.
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Request a quote for Customer Colour Canvas
Tell us your group size, date and goals. We will reply with a tailored proposal.