Silver Screen Trailer Lab
Put your company message on the big screen with a trailer of your own.
About
Silver Screen Trailer Lab takes one of your key company messages and challenges teams to turn it into a cinematic film trailer that people will genuinely want to watch.
Each team receives a tablet loaded with a digital trailer template, complete with soundtracks, media placeholders and space for the script. With props, expert guidance and a firm deadline, teams plan, film and edit their production.
AI plays a supporting role throughout, helping to write and storyboard the script, spark fresh ideas, improve the edit and special effects, and produce voiceovers, music and poster-style artwork. Every team works to its own theme, so each trailer has its own personality.
The programme closes with a premiere screening of every trailer, followed by time to reflect, exchange feedback and celebrate what each crew has achieved.
Learning outcomes
Silver Screen Trailer Lab recreates the pressures of a real production: creative ambition, a message to deliver and very little time. Teams succeed by staying focused, coordinating closely and improving their work as they go.
The central challenge is balancing originality with efficiency. AI can speed things up, but the ideas that make a trailer memorable still come from the people in the room, and teams that review each cut together produce the most polished work.
Because every trailer carries a company message, participants also learn how brand stories land with an audience and how to tell them with warmth and humour.
Colleagues leave with practical, hands-on experience of AI tools and a clearer understanding of how they can support creative and project work back at the office.
Program flow
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Pre-production
Teams receive their theme, a tablet with the trailer template and an overview of the AI tools.
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Script and storyboard
With AI support, teams develop ideas, write a script around the message and plan each shot.
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On set
Teams film their scenes with props and expert guidance, working quickly to capture everything.
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In the edit
Teams cut the footage and add AI voiceovers, music, effects and poster artwork.
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Premiere
Every trailer is screened for the group, followed by feedback and celebration.
What is included
Included
- Expert facilitators throughout
- Tablets with the digital trailer template
- Props and filming materials
- Access to the AI tools used during the programme
- Premiere screening and feedback session
Not included
- Venue hire
- Meals and refreshments
- Audio-visual equipment
- Transfers to and from the venue
- Bespoke printed materials
Frequently asked questions
How big can the group be?
From 10 to 500 guests, organised into smaller teams.
How long is the programme?
The programme typically lasts about 3 hours.
Is filmmaking experience required?
No. The template, props and expert guidance make it easy for anyone to direct, act or edit.
Indoors or outdoors?
Either. It can be staged indoors, outdoors or across both, depending on your venue.
Can we include our own company message?
Yes. Each trailer is built around a key company message, with a different theme for every team.
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Request a quote for Silver Screen Trailer Lab
Tell us your group size, date and goals. We will reply with a tailored proposal.