Spotlight Ad Studio
A brief, a deadline and AI at every stage: produce an advert worth remembering.
About
Spotlight Ad Studio gives your team a taste of agency life. Each group becomes a small creative agency with a client brief to answer and one deliverable to hand over: a finished television advert.
Agencies may all work on the same brief or on their own communication objectives. What sets the programme apart is that AI tools support the work at every step: generating ideas, refining the script, sketching the storyboard, accelerating the edit and adding natural voiceovers and music.
Before signing off, agencies can even use AI to anticipate how an audience might react and fine-tune their message, much as a professional agency would test a campaign.
Agencies compete to produce the strongest advert, yet within each team the emphasis is on collaboration: combining ideas, dividing the work sensibly and making confident decisions together.
Learning outcomes
For many participants this is their first practical experience of AI on a real project. They discover first-hand where AI saves time and where human judgement remains essential.
Running an agency means planning a project, allocating tasks to different strengths and keeping everyone aligned to a deadline. That builds cross-functional collaboration and problem-solving skills naturally. Agencies that agree early on who owns each stage usually deliver the best result.
Moving from concept to finished advert shows how AI can raise both creativity and productivity when it is part of a team process rather than a shortcut. Watching a colleague use a tool confidently often encourages others to try it too.
Participants leave with an advert they are proud of and practical ideas for using AI to communicate more effectively with customers and colleagues.
Program flow
-
The brief
Agencies form, receive their brief and are introduced to the AI tools available.
-
Concept and script
Teams generate ideas with AI, choose a direction and refine the script.
-
Storyboard
Each agency maps out the advert scene by scene with AI-generated visuals.
-
Production
Teams edit their footage and add AI voiceovers and music.
-
Final polish
AI predicts audience reaction and teams sharpen the message before sign-off.
What is included
Included
- Expert facilitators throughout
- Access to the AI tools used during the programme
- Agency briefs and challenge materials
- Step-by-step guidance for each AI production stage
- Judging of the finished adverts
Not included
- Venue hire
- Meals and refreshments
- Audio-visual equipment
- Transfers to and from the venue
- Bespoke printed materials
Frequently asked questions
How big can the group be?
From 10 to 500 guests, organised into smaller teams.
Is it competitive or collaborative?
Both: teams compete for the best result, but success depends on close teamwork.
Is previous AI experience needed?
No. Every AI stage is guided, so complete beginners can take part with confidence.
Indoors or outdoors?
It is designed for indoor spaces such as a hotel function room, ballroom or conference hall.
What does each team produce?
A finished television advert, from the first idea and script through to the final edit with voiceover and music.
Cobot Coding Challenge
Build a robot, code its moves and compete for the top technology prize.
Special Ops Briefcase
Four locked compartments, a ticking clock and a mission that depends on your team.
Recycled Logo Mosaic
Donated clothes, one giant logo and a worthy cause at the finish.
Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.